About me
Nice to meet you! I'm Alane, UX Writer and Content Strategist.
Hello!
I'm a UX Writer and Content Strategist from Recife, Pernambuco, a hub of vibrant cultural movements, like the Manguebeat.
Curious and expressive since childhood, I love telling stories. When I began writing, seeing my voice transform into words was fascinating.
After my Journalism degree, I ventured to Spain, where I live. Here I started working and immersed myself in the fantastic world of UX.
In 2018, I joined Cabify, a multi-mobility platform in over 10 countries, where I currently work. From the beginning, working in the Brand Content team made me see how crucial the brand is for recognition and consideration.
Nowadays, as a UX Writer in the Core Design team, I collaborate with various stakeholders to innovate user-focused solutions. I prioritize user experience by using data and company goals to find answers.
With over a decade of experience, I'm constantly seeking new challenges to fuel my growth.
Work experience
Senior UX Writer
(Cabify, Jan 2020 - Now, Madrid, Spain)
I work closely with Product Managers, Product Designers, UX Researchers, Engineers, and other stakeholders. I craft the verbal experience for all our products, name services, features, sections, and other elements, establish style guides and verbal guidelines in our Design System, support stakeholders, and coordinate localization workflow.
Content Specialist - Global Brand
(Cabify, Mar 2018 - Dec 2019, Madrid, Spain)
I crafted the brand's voice and oversaw B2B verbal experiences across various product channels such as web, social media, and automated emails. I also helped coordinate product localization across multiple platforms (WebTranslateIt, Crowdin, and Phrase).
Catalog & Localization Specialist
(StubHub, Jul 2016 - Feb 2018, Madrid, Spain)
I managed content for the Brazilian market (web, CRM, emails, digital, etc.) and had an analytical role, focusing on user experience through tests and measurements.
Content Marketing Manager
(Ticketbis, Aug 2013 - Jun 2016, Madrid Spain)
I delved into the world of user experience, overseeing all product content for the Brazilian market, including web, transactional emails, and email marketing. I had the opportunity to learn and apply localization and SEO techniques.
Freelance Copywriter
(Zankyou, May 2013 - Jun 2014, Madrid, Spain)
I was one of the writers creating content for Zankyou's Brazilian page, producing informative texts and using SEO guidelines.
Press Officer
(Fundarpe, Dec 2008 - Jul 2009, Recife, Brazil
As an intern and later a freelancer, I handled media communication for the Foundation. I managed internal communication, crafted press releases, and liaised with journalists.
Press Officer
(Diálogo, May 2007 - Apr 2008, Recife, Brazil)
This is where I began to take my first professional steps. As an intern, I drafted press releases, collected and organized information for reports, provided support to journalists and media outlets, participated in press conference organizations, and monitored news and industry trends.
